By Grady Smith
I hear it from clients all the time...
"If I could just increase the traffic to my website, I could
start making a whole heap of money". And while this is true,
bringing in quality traffic isn't always easy.
But something I discovered a while back is that traffic isn't the
only way to increase my profits.
You see, I had a website that was stuck at about 100 hits a day.
No matter how hard I tried at the time to increase traffic, I
just couldn't break the average of 100 hits a day.
Profits were dismal. I was converting visitors into customers at
the rate of about 1 for every 120 visits -- meaning I wasn't even
making a sale a day!
On a $24 product ... and such a dismal conversion, I wasn't going
to get rich. At that rate I was making $144 a week ... or $7,488
a year. Not enough money to live off of, I think you'll agree.
So what did I do?
I gave me website a makeover. I decided it was high time I start
taking the traffic I have, and make it work for me. And what I'm
about to share with you will explain exactly how I did it...
First, I added an autoresponder to my website, along with a free
report that I created to assure I would get most of the prospects
visiting my site to sign-up inside of my autoresponder. The first
message was the free report, and then I had 6 follow-up messages
that reminded prospects about my product, built credibility, and
knocked down objectives to buying my product.
As soon as I did this, my conversion started to really shape up.
I was converting at a much more impressive 1 sale for every 50
visits, meaning I was now making 2 sales a day WITHOUT increasing
And then I took close to six months of intense study to learn
sales letter writing (of course, if I had the money, I would of
paid someone that already had done their homework to write the
sales letter for me). But after those six months of study, I was
able to rewrite my sales letter and instantly started pulling a
4% conversion with my letter and autoresponder, meaning for every
25 visitors I was making a sale.
At the time, my traffic was still stuck at 100 hits a day ...
even after six months. But now I was making 4 sales a day, which
meant $672 a week ... or $34,944 a year. Not bad ... and it was
all done without increasing traffic.
So what I'm trying to say here is, traffic isn't all that you can
count on for more profits from your website. I've helped people
convert visitors at the rate of 1 sale for every 10 visits at
times. I've heard of others doing this too. So it is very
And what about backending? After learning how to write sales
letters and autoresponders for myself, I was able to start
backending my copywriting services. And by doing this, I was able
to take a $2,800 monthly profit from my 100 hits and turn it into
a $7,000 monthly profit by adding services to those that ordered
It all comes down to this...
You don't need to worry about traffic. Sure ... it's a sure-fire
way to make a profit from a website that makes sales. But by
getting your website at a better conversion, you can always make
more money with the traffic you have. Learn how to write copy. Or
hire a professional. Start backending higher priced services or
personal courses you can offer to your customers as a backend.
Get your website to where it can support you on the hits you're
getting now ... and then start doubling profits by doubling
traffic once your business becomes your full-time job and you
have more time to invest in promotion.
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