Importance of having your own domain name
A question that I frequently
hear is "Do I really need to have my own domain name?" The one word answer is
"YES.". If you put up your site with some of the free web hosting services, the
only company who benefits is the web hosting company. The last person who benefits is you.
There are a number of reasons why having your own domain name is a must:
By Sumantra Roy
1) When you have your own
domain name, the address of your web site will be of the form http://www.yoursite.com. On
the other hand, if you put up your site on one of the free servers, the address of your
web site will be something like http://www.somefreewebsite.com/yoursite/. Which of these
two sounds more professional? Which of these two is smaller and is hence easier to
remember? I leave you to make the judgement.
2) The only way to make money
online is to build up credibility among your customers. Having your own domain name is the
first step in doing that. Your customers will feel more comfortable buying whatever it is
that you are selling if you have your own domain name. It makes your customers feel that
they are dealing with a large, established company, rather than with some fly by night
3) When you have your domain
name, you can have multiple email aliases of the form email@example.com. This allows you
to assign different email aliases to different functions, all of them pointing to your
actual email address. Hence, for example, for questions related to the products and
services that you sell, you can have an email address like firstname.lastname@example.org. For
questions related to the newsletter that you publish, you can have an email address like
email@example.com. For comments/suggestions about your web site, you can direct your
customers to firstname.lastname@example.org or email@example.com. Having different email
addresses for different functions not only makes it easier for you to filter your email
using your email client program (Eudora Pro, Pegasus Mail, Outlook Express etc.), but also
gives your customers the impression that yours is a large, established company with whom
it is safe to do business.
4) Many search engines give a
lot of emphasis to the home page of a particular domain, i.e. other things remaining the
same, a home page of a domain will often rank higher for a particular keyword than any
other page. When you use some of the free hosting services, your index.html page is the
home page of your site, but not of that domain. Hence in these search engines, your site
will find it very difficult to make it to the top 20 or top 30, let alone the top 10 for
some of the really competitive keywords. Just think of the amount of traffic that you will
lose if this happens.
5) Some search engines are now
refusing to spider the web sites which are hosted by the free web hosts. For instance, if
you have a site hosted by the free web hosts, you would, until recently, have got the
infamous error message saying that too many pages have been submitted from your site if
you tried to submit your site to AltaVista. While AltaVista now says that "your URL has been submitted for
processing" if you try to submit your site, rest assured that it will not spider any
site belonging to many of the free web hosts even though it says that your site has been
accepted. Can you afford that?
6) When your site is hosted by
some of the free web hosts, you will find it very difficult to get it listed in a major
directory like Yahoo!.
will never admit that it won't add a commercial site which is being hosted in one of the
free web hosts, in practice, it will be a miracle if you can get your site listed by Yahoo!!. Listing your site with Yahoo! is difficult enough even when you have your own
domain. Don't make your task more difficult than what it needs to be.
If you do not currently have a
domain name, are you convinced that you need one right now? The small fee that you pay per
year for your own domain name is peanuts compared to the benefits that you get.
Use Branding to Increase Your Market Share
Domain Naming for Prosperity
Great misconception about domain names has quickly spread over
the web and seized a lot of minds of internet entrepreneurs. It is time to
put things on the right track, presenting other side of the domain name
"medal" as well as going through the "check list" of the proper domain
What's In A
Name ... Selecting the Right Business Name
500 people, already in business, how they decided upon their
business name and you will get 500 different answers. Everyone
has a story behind how they chose their business name.
Domain Names: A Double Edged Sword
There has been a lot said recently, about the need to have a domain name for your business but consider some of the following before you decide when, or if you need one.
a search engine positioning specialist on the
Internet. For more articles on search engine placement, subscribe to his 1st
Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking.firstname.lastname@example.org or by going to http://www.1stSearchRanking.com
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