Word of Caution on Search Engine Positioning
engine placement is by far the best way to generate traffic to your
web site. A top rank in just one of the major
for one keyword can bring in thousands of new visitors to your site.
The best thing about these visitors is that all of them are potential
customers for you, since they have searched for the products and
services that you sell. However, before you embark on optimizing your
site for the search engines, I would like to put in a word of caution.
decide to do your own search engine placement, there is something that
you will need to have on your side - time. Unless you have at least
2-3 hours to spare everyday, you will simply not be able to get your
site to the top of the search engines. Why?
initially, you will have to conduct research on how each of the search
engines work. Once you do that, you will need to create pages which
are optimized for the search engines.
you have created the optimized pages, you will need to submit each of
these optimized pages to the search engines. Then, you will have to
wait for a few weeks to let the search engines add your site to their
the search engines have added your site, you will need to check the
search engine placement of your site in each of the search engines. If
you find that your site has not attained the top rankings that you had
hoped for, you will have to repeat the whole process all over again.
However, even if your site does attain top rankings, your work is not
search engine frequently changes its algorithms which means that a
site which has a Top 10 ranking today may not have the same ranking
tomorrow. Furthermore, your competitors will also be trying to get
their sites to the top. Hence, you will need to constantly monitor the
ranking of your site in all the search engines, and you will have to
re-optimize those pages that are showing a downward trend in their
you'll need to spend a minimum of 2-3 hours every day for search
engine placement. If you do have 2 or 3 hours to spare every day, then
you should, by all means, do it yourself. However, it is quite likely
that you find it difficult to take care of all your normal business
activities because of a lack of time. Hence, you can hardly afford to
spend 2-3 hours every day on search engine placement. In that case, it
may make sense for you to hire a specialist search engine placement
company, so that you can concentrate on your normal business
activities. If you do decide to hire another company, make sure that
it offers you a guarantee regarding the number of search engine
positions that it can attain for you. I have seen too many search
engine placement companies which offer no guarantees whatsoever.
Roy is a search engine
positioning specialist on the Internet. For more articles on search
engine placement, subscribe to his 1st Search Ranking Newsletter by
sending a blank email to mailto:1stSearchRanking.firstname.lastname@example.org
or by going to http://www.1stSearchRanking.com
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