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A Non-stop Marketing Machine

By Katherine Vargo

What is the best way to market your company? How can you generate more sales? Use these ideas to develop your company's most effective sales tool, your web site.

Company Information: Provide information about your company and products
- List your products and services
- Display a map to your store location(s)
- List store hours
-Provide a company history

Marketing Showcase: Promote your company
- Press releases
- News articles
- Case studies
- Customer Testimonials

Customer Service Tool: Make it easier for customers to schedule appointments or fill-out applications or forms
- Calendar of events or activities
- Forms to download and print
- Surveys and customer feedback
- Online scheduling of services and appointments

E-commerce: You're always open: 24 hours a day, 7 days a week.
- Sell products
- Sell your services with ebooks or how-to guides

Have it all. Combine any or all of these ideas to increase your sales and promote your company. Make your web site work for you.

Related Articles:

20 Ideas for creating traffic rich, search engine friendly pages
Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.

11 Tips for a Killer Web Site!
An attractive, well-thought out Web site will hook and hold your visitors. This article is a helpful guide and checklist to achieving a web site that delights your visitors and achieves your goals!

Is my website broken?
Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.

5 Essential Traits Of A Home Business Website
5 very important traits of a professional home business website. Implementing these into your website will make it much more effective in getting visitors to do what you want them to do...

5 ways to get more results from your web copy
Here are some great tips to improve the design of your web site.

Content: Don't Get Lost In The Shuffle
Tips for using content to keep your website alive and working for you. How to prevent your website from getting lost on the information highway.

Katherine Vargo is a partner of Vargo Consulting Group, your computer lifesavers. Additional lifesaving articles are available at www.vargoconsulting.com/tips

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