Online Marketing Simplified: 2 Pillars To Your Success
by Jeff Smith
Are you confused
by the flood of information on how to improve your internet marketing
Mastering the search engines, pay-per-click advertising,
affiliate marketing, website design, writing articles, and on it
Doesn't it seem more and more complicated to focus in on
what really works and what doesn't?
After working to build many
businesses from the ground up over the last 10 years, it's more clear than
ever that there are 2 main principles that will largely dictate your success
in any business. All of the other techniques build on these first
Think of these two main principles as the cement
pillars that hold up a bridge - without them, no matter how well
you construct the bridge, it will still fall down.
energies, time and resources around meeting these two key principles - you
will immediately see a big difference in your results.
You must have a well positioned product, fulfilling a hot
desire within a clearly identifiable and accessible target
Let's break this down.
Making a profit in business is
really quite a simple concept, you have to earn more revenue than your cost.
Revenue minus cost is your profit.
So where does that cost come
The two big sources of costs are: costs associated with creating
or finding your product to sell and cost of reaching your market to sell your
It only makes sense then that identifying a hot desire
within a market you know how to reach will mean much lower costs for your business. Ultimately, this means more profit for you.
Have you ever run
against the wind? Tried to swim upstream in a river? Walk one way in a crowd
when everyone else was walking the other way?
It's a very tough lesson
I've been brought it to consult with companies that have
burned through millions of dollars before learning this lesson.
cannot FORCE a low-demand product on a market - no matter how much money you
spend on marketing.
You cannot hope to reach enough buyers in the entire
marketplace even with a very high-demand product in one segment.
fact, I've seen situations where unknown entrepreneurs enter a market,
quickly identify a hot desire, address it with a less than perfect product
and in a very short time have created wealth 100X higher than anyone else in
An old mentor of mine used to tell me all the time, "focus
on the low lying fruit - there's far more than enough to go
You must reach your market with a clear,
empathetic message that instantly catches your readers attention, interest,
desire and moves them to see your product as THE answer to their
If you were reading closely, you'll recognize
Principle #2 as the same principles that underlie great
How do you become a great copywriter and master Principle
1. Research, research and research. I make sure I have a pulse on
my target market's desires, needs, emotional triggers. Focus in on
WHY they want a solution to a particular problem. Research takes
- speak with them - survey them - read what they
read - talk to others who do business with your market - test using
articles and special reports to gage the response - do what they
By doing this you should have content for 20-30 (at least)
different benefits for your product.
2. Polish your
benefit statements. This is where you can use books of action verbs, swap
files (samples of great ads, letters and webpages), the services of a
copywriter. This is the technical aspect of copywriting which can be
learned by reading other great material.
Far too many people go right to
#2, as a result their benefit statements seem bland, miss the mark or seem
the same as everyone else.
Next time you get distracted by the latest and
greatest tip, technique or strategy - know that focusing on these 2
fundamental principles: In-demand product ideas and effective copywriting,
will make the most difference to your pocketbook in both today and in the
Your Customers Should be Sold Before They Get to Your Website
Use a system to change your customers from casual looker to lifetime customer.
The Ten Commandments of Internet Marketing
There are no 'magic secrets', and there is nothing mystical
about making money online. Other than the advertising budget,
it's a level playing field around the world and anyone, like the
self-employed entrepreneur working from home
can compete with the "big guys".
If you build it they will come........NOT
A website is a living, breathing creature and in order for it to succeed it
needs a huge amount of attention (visitors), plenty of watering (content updates) and tons of sunlight (marketing).
Hidden Secrets to Internet Marketing .... A True Story!
With millions of web sites on the Internet (and every one of
them competing for the almighty visitor), we are literally
being pulled in 50 thousand different directions by Web
masters all wanting us to visit their web site.
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