Web
Rebuild
Changes happen on the
internet in lightening-fast speed. New technologies make
older obsolete very fast. New versions of browsers may
require changes in design of your website. Styles, color
schemes, etc. also change with time. For these and other
reasons, it may be necessary to make a major overhaul of
your website occasionally. This rebuild also will give you a
chance to sharpen the focus of your website based on your
experience thus far.
It is easy to spot websites
that need major revision: they look old, obsolete or appear to have been designed by an amateur. Your web site needs
to capture and engage your visitor's attention. If not, they
will patronize your competitor.
 | A common question
asked by many website owners is: "Why am I not making any money
from my web site?" Kevin Sinclair says that the main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.
According to him, your web site is a hobby business when:
|
| Your web page is full of sophisticated animation and graphics taking forever to
load.
|
| You do not have your own product - instead you have links to many affiliate or network marketing programs, you have never bought the products or services and have no knowledge of their quality or
suitability.
|
| You respond to email enquiries as and when you feel like
it rather than promptly.
|
| You don't provide sufficient contact details on your page
so that people can contact you easily.
|
| You have a hit counter that keeps on being inflated by you
visiting your own site to see how many hits you have generated.
|
| Your advertising and promotion is non-existent or is inconsistent and poorly
focused.
|
| Your web site does not lead your customer through a sales
process.
|
| You expect that having a web site is all you need to do to make money on the net. |
Business success on the internet demands a "real business" approach that is professional and focused on the customer or client.
Real businesses know the profile of their likely customers and have a marketing plan for how to reach them in the most cost-effective manner. They are consistent in their advertising and promotion activities. They track the results of all activities so that they
know what is working and what isn't. Decisions can be made on facts rather than guesses.
Full contact details are provided on a real businesses web site so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they
honor without question.
As they know their potential customers, they ensure their
web site is easy to navigate, quick loading, and provides the information their potential customer needs to decide to make the purchase.
Very often, it means that
you have completely redesign or rebuild your website to
make it professional.
According to Herman
Drost, there are 12 Steps to rejuvenate a website from
stagnation. They are:
- Define A Clear Purpose
- Create A Clear Theme Throughout Your Site
- Provide Valuable Content
- Harmonize Text And Graphics
- Create Site Interactivity
- Simple Navigation
- Build Trust And Credibility
- Web Page Popularity
- Site Loading Speed
- Research Your Competition
- Keyword Density
- Find A Good Web Designer To Redesign Your Site
ICBS can completely redesign
and rebuild your website. We have done this to other sites
and the results had been quite impressive from the
customer's point of view. For example, Jack Hayes, President
of Connecting Touch Therapy and Wellness Center, Inc.
credits ICBS' rebuild of his website to his growth in
business of over 20% per year and reaching customers all
around the country. Please contact us
so that we can start working on transforming your website
from stagnation to rejuvenation.
See Also:
Web Site Redesign - From Stagnation To Rejuvenation
Small Business Resource Center
Articles on website
design
